Good shampoo and smells like the R and Co gem for color treated hair. I have played around with this line because it's all my stylist uses. The Atlantis moisture is great for blonde hair color treated hair, the gem is good but a little bit heavier and creamier. I like to rotate depending on the season or what my hair needs. The Hollywood maybe twice a week for me but you aren't going to be having extreme purple like other brands but it does the job. Also R and Co is very concentrated so you don't need a lot. Also I would recommend their dry shampoo tremendously. It is in a can and saves time and not having to wash your hair all the time. It smells great and fresh
Love this shampoo! works great if your looking for a less chemical version of a purple shampoo. Has a great smell too!
Way too expensive and dries my hair out. Didn't notice any change to my blonde locks.
Left my hair dry looking like straw
Currently working my hair from dark brown and red to grey/silver so my hair has been lightened several times in the past 8 weeks. I've been using this shampoo and conditioner in my routine (and rotating between these and some others). My hair is dryer than pre-lightening but that's to be expected. It doesn't feel "crispy" though which is a definite plus! Also, coming from the browns and reds I expected more brassy tones which I haven't had in my hair. Wish this was a little more hydrating but overall very happy with it.
The BEST blonde shampoo I've ever used. I recently went back to an icy, white blonde color. Having been in the wheelhouse, but way too yellow, Sunset Blvd was highly recommended by my stylist. This stuff is incredible. Of all the blonde shampoos I've tried, this one takes the cake. I am a total believer in this product and can't help by recommend it to all the blondes I know. I use it as my daily shampoo without any drying side effects.
Smells amazing and lathers up extremely well. Will definitely repurchase.
This doesn't cool down the tone of my hair quite as quickly as more vibrant purple shampoos, it requires repeated use. However, it is good quality, gentle on my hair, and smells great. I am happy with it.
I read reviews on here saying it lightens hair - it does NOT lighten hair. This is a light purple shampoo NOT a true purple toning shampoo. It does nothing but smells good and it tangles your hair. There are better blonde shampoos out there. Waste of money.